For every seat in a buying group, Wave lays out the curriculum that moves the deal: what each person has seen, what they need next, and what does not exist yet.
Wherever a curriculum calls for content that doesn't exist yet, that's your gap list. Your content plan writes itself.
| Seat | Aware | Consider | Decide |
|---|---|---|---|
| Champion | Seen | Seen | Next |
| IT / Data | Seen | Next | Gap |
| Finance | Next | — | — |
Book a 20-minute walkthrough on your own use case. Bring a motion you care about, and we'll show you the path.