Prioritized by intuition
Editorial calendars run on SEO volume and stakeholder requests. Whether the next asset serves an actual buying committee need is a guess nobody can check.
Wave · Curriculum Coverage Matrix
Every red cell is a content brief. Wave grades your library by role and stage.
Most teams can list their assets. Almost none can answer whether the library covers what the CFO needs at evaluation, or what the technical champion needs before a decision. Wave cross-references your tagged content against the curriculum every committee role needs at every stage, and shows the result as a grid you can act on.
Content Inventory › Curriculum coverage
Coverage by role and stage
AwarenessEvaluationDecision
Champion4/53/42/5
Economic Buyer3/32/50/4
Technical Evaluator3/50/30/4
CoveredThinGap
Covered themes / required themes per cell, graded from your tagged library
Quick answer
The Curriculum Coverage Matrix is a live grid that grades your content library against every buying committee role and funnel stage you have defined. Rows are roles, columns are stages, and every cell shows how much of that slot's required curriculum your tagged content actually covers, colored green, amber, or red. A red cell is a measured gap with the role, stage, and topic already named: a content brief waiting to be written.
Key capabilities
- A live grid of committee roles against funnel stages
- Green, amber, and red grading in every cell
- Covered versus required counts, measured not guessed
- Scopes to one account's committee for deal-level gaps
- Explicit empty states that say what to set up next
- Runs on content Wave has already tagged, no extra tooling
Last updated: July 2026
The problem
A big library is not the same as the right library.
Content teams duplicate comfortable topics while decision-stage gaps sit unfilled for the exact people who sign. Nothing in the stack measures the difference.
The gaps hide at the bottom of the funnel
Awareness content is easy and plentiful. The evaluation-stage asset a specific role needs before they will say yes is the one most likely to be missing, and the least visible.
Recommendations starve without supply
Any engine that recommends the next asset can only recommend what exists. Unmeasured gaps quietly starve your own personalization, and nobody sees it happen.
How Wave does it
From curriculum to grade in four steps.
Wave connects the buyer journey you designed to the library you actually have, and keeps the grade current as both change.
- 01
Define the curriculum
In Wave's buying groups, set the themes each role needs to see at each stage. That is the education plan behind every committee you sell to, and the standard the library is graded against.
- 02
Wave tags the library
Wave's content intelligence reads and tags every asset against your taxonomy, so the library is measurable in the same vocabulary the curriculum uses.
- 03
The matrix grades every slot
Each cell cross-references a role and stage against the tagged library and shows covered versus required, colored green, amber, or red. A cell that reads zero covered of three required is a measurement, not an opinion.
- 04
Act at portfolio or account level
Red cells across the tenant become next quarter's content plan. Scoped to a single account, the same view shows which slots are covered for that committee and what to send next.
Where it fits
The audit layer between your content and every Wave recommendation.
Coverage is the prerequisite for everything Wave recommends. The matrix makes it visible before it becomes a problem.
Your library
Wave
Your content plan
Wave's content intelligence supplies the tagged library, buying groups supply the role and stage curriculum, and engagement history shows what each seated person has already consumed. The matrix sits where those three meet. It requires no warehouse and no new tooling: any tenant with an approved committee and tagged content gets the grade, and explicit empty states walk you through anything not yet set up.
Works alongside Content Intelligence, Buying Group Intelligence, The full Wave platform.
Why Wave is different
No MAP, CMS, or content tool can draw this grid.
Grading a library against a committee curriculum requires knowing the roles, the required themes, and the tagged supply at once. Only Wave holds all three.
Most tools
Wave
Sales enablement platforms organize content for seller retrieval.
Wave grades content against what each buying committee role needs at each stage.
CMS and DAM reporting counts assets, views, and downloads.
Wave measures coverage: required themes per role and stage versus what actually exists.
Content audits are consulting snapshots that go stale the week they land.
The matrix is live. New assets, new roles, and new curricula re-grade automatically.
SEO tools grade the library against keywords and rankings.
Wave grades it against buyers: the roles and stages that decide whether the deal closes.
FAQ
Questions buyers ask about the Curriculum Coverage Matrix.
What is the Curriculum Coverage Matrix?
A live grid that grades your content library against every buying committee role and funnel stage you have defined. Every cell shows how much of that slot's required curriculum is covered by tagged content, colored green, amber, or red.
What makes a cell red, amber, or green?
Each cell compares the themes that role and stage require against the content actually tagged with them, and grades the ratio. Green means the slot is well covered, amber means partial coverage, and red means the committee need is largely unmet.
Where does the curriculum come from?
You define it in Wave's buying groups: the themes each role needs to see at each stage. The matrix measures your library against your own journey design, in your own vocabulary, not a generic template.
Can I see coverage for a single account?
Yes. The same view scopes to one account's committee, showing which curriculum slots are covered, queued, or missing for the people on that specific deal, so reps know exactly what to send next.
How is this different from a content audit?
An audit is a snapshot somebody assembles by hand, and it goes stale immediately. The matrix is a live measurement that re-grades as content is added and tagged, curricula change, and committees evolve.
What do I need before the matrix works?
An approved buying group with a curriculum, and content tagged by Wave's content intelligence. If anything is missing, the matrix says exactly which piece, with explicit empty states instead of a blank screen.
Does it tell me what to write?
A red cell names the role, the stage, and the missing themes. That is a content brief: the audience, the moment, and the topic, already specified. Your team decides the format and the angle.
How do I see my own library graded?
Book a 20-minute walkthrough. We will run Wave over your content and committee structure and show you the matrix on your own library.
See it on your data
See your library graded against your buyers.
Book a 20-minute walkthrough. We will tag your content, map it to your committee curriculum, and show you exactly where the red cells are.
Request a demo