The last mile is manual
Turning scattered predictions into an outreach plan takes minutes of cross-referencing per contact, multiplied by every seat on every committee. So it quietly does not happen.
Wave · Play Engine
Wave does not stop at the prediction. It hands you the whole play.
Channel here, content there, momentum in a third tab. Wave composes them into a named, ordered play for each committee member, and every touch already carries the channel, the content, the timing, the tracked link, and the reason.
People › Dana Kim
DK
Dana Kim
VP Finance · Meridian Financial Group
Recommended play
Executive validation · 3 touchesConfidence: High
Day 1
LinkedIn ROI benchmark report Owned
Why: arrived via LinkedIn twice this quarter, two assets into the ROI theme.
Day 5
Email Security certification recap Owned
Why: whitepaper is her strongest format; security is her role's next stage.
Day 9
Sales email Executive summary + walkthrough offer
Why: interval matched to her rhythm; play ends before her fatigue point.
Affinity
78
Promotional channel
LinkedIn paid
64
Engagement format
Whitepaper
Quick answer
The Play Engine composes, for each person seated on a buying committee, a named play of two to five ordered touches. Every touch specifies the outbound channel, a specific content asset typed as owned, earned, or paid, a timing hint from that person's cadence prediction, a pre-built tracked link, and a plain-English reason. The play shape adapts to the buyer's role, funnel stage, deal momentum, and stance. Wave composes the play; your team reviews it and runs it.
Key capabilities
- A named, ordered play per committee member, two to five touches
- Every touch carries channel, content, format, timing, and reason
- Play shape adapts to role, stage, momentum, and stance
- Pre-built tracked links so every click comes back attributable
- Copy-ready by design: Wave composes, your team sends
- Opt-in per tenant with a platform-level emergency stop
Last updated: July 2026
Why teams need this
Signals do not run themselves.
Every intelligence tool in the category outputs a score or a recommendation, then leaves the human to assemble the actual sequence of moves. That last mile is where signals go unused.
Static sequences flatten every buyer
Sequence tools run the same steps for everyone enrolled. The cautious economic buyer and the eager champion get identical cadences, and both can tell.
Autonomous senders are a trust problem
Tools that fire touches on their own alarm the people who own the brand and the relationship. Most teams want the plan drafted, not the send button taken.
How Wave does it
Four predictions in. One executable play out.
Wave composes each person's channel, content, timing, and momentum signals into a single ordered sequence a rep can copy and run.
- 01
One play per seat
For each person seated in a buying group, Wave composes a single play scoped to that person, their role, and that motion. The same executive on three committees gets three different plays.
- 02
The shape picks itself
Wave selects a named play shape from the buyer's role, funnel stage, deal momentum, and stance: awareness, demand generation, champion validation, executive multi-thread, re-engagement, or assurance. The selection is explainable, not a black box.
- 03
Every touch arrives fully specified
Each touch carries the outbound channel, a specific asset typed as owned, earned, or paid, the content format, a timing hint from that person's cadence prediction, and a plain-English reason for why this touch, in this order.
- 04
Links come pre-tracked
Every touch ships with its tracking parameters already populated, so the click that comes back lands as an attributable inbound signal and the loop closes on its own.
- 05
Your team runs the play
The rep opens the contact, sees the whole sequence, and copies it. Wave composes the play; it never sends on your behalf.
Where it fits
Assembled from the platform, not bolted onto it.
The Play Engine composes primitives the rest of Wave already produces, so the play always agrees with every other surface in the product.
Wave predictions
Play Engine
Copy-ready plays
Buying-group seats, the shared content ranking, suppression, and each person's channel, format, and cadence predictions all feed the composer. One definition of the right content exists platform-wide, so a play never contradicts what your team sees elsewhere in Wave. Plays compose on a daily cycle, stay invisible for people without enough signal to compose one honestly, and the engine is opt-in per tenant.
Works alongside AI ABM Program Generator, AI Email Writer, Next Best Action Engine.
Why Wave is different
Everyone else stops at the score. Wave hands over the sequence.
Intent platforms prioritize accounts. Sequence tools standardize steps. Wave composes a different, fully specified play per person, and leaves the send button in human hands.
Most tools
Wave
Intent platforms output scores and account lists; the rep still assembles the outreach.
Wave hands the rep the ordered, channel-by-channel, content-by-content sequence, ready to run.
Sequence tools run identical steps for everyone enrolled in them.
Wave composes a different play per person from their live predictions, named shapes instead of one-size cadences.
MAP workflows route lists, with no per-buyer choreography.
One play per seat, grounded in role, stage, momentum, and stance.
Autonomous AI senders fire touches without asking.
Wave composes and hands off. Your team decides and sends, and every link is already tracked.
A push-harder engine treats a skeptical stakeholder like every other target.
Wave's assurance play deliberately slows the cadence and drops paid pressure to rebuild confidence.
FAQ
Questions buyers ask about the Play Engine.
What is the Play Engine?
The Wave capability that composes a named, ordered play of two to five touches for each person seated on a buying committee. Every touch specifies the outbound channel, a specific content asset, the timing, a pre-built tracked link, and a plain-English reason, so a rep can review the sequence and run it.
What exactly does each touch include?
The outbound channel to use, a specific content recommendation typed as owned, earned, or paid, the content format, a timing hint drawn from that person's cadence prediction, a tracked link with attribution parameters already populated, a plain-English reason for the touch, and a confidence tier.
How does Wave pick the play shape?
From the buyer's role, funnel stage, deal momentum, and stance. A stakeholder who needs validation gets an assurance play, a stalling account gets a re-engagement play, an economic buyer gets an executive multi-thread play, and otherwise the funnel stage drives the shape. The selection is explainable, not a black box.
Does Wave send the touches automatically?
No. The Play Engine is copy-ready by design. Wave composes the play and hands it to your team, and a person reviews it and sends every touch. Nothing leaves the platform without a human deciding.
What is an assurance play?
A deliberately slower sequence for a stakeholder whose stance signals skepticism. It lowers the cadence, avoids paid channels, and uses neutral framing designed to rebuild confidence rather than push harder.
How is this different from my sequence tool?
Sequence tools run the same steps for everyone enrolled. Wave composes a different play per person from their live predictions, and grounds every touch in the same content ranking and eligibility logic the rest of the platform uses.
Is the Play Engine on by default?
No. It is opt-in per tenant with a platform-level emergency stop. Plays compose on a daily cycle and stay hidden for people without enough signal to compose one honestly.
How do I see plays for my own accounts?
Book a 20-minute walkthrough. We will show composed plays on a live committee, with the channel, content, timing, links, and reasons for every touch.
See it on your data
Open a buyer. See the whole play.
Book a 20-minute walkthrough. We will show composed plays on a live committee: channel, content, timing, tracked links, and the reason behind every touch.
Request a demo