Stop guessing what your buyers want. Wave analyzes your existing engagement data to predict the exact content, channels, and timing your prospects prefer—delivered straight to your CRM.
Not because it's bad — because it's working from half the picture. The signal it needs is already in your stack; it's just scattered across tools that don't talk to each other. Four things almost no stack connects:
What each person has actually read
Your engagement lives in one tool, your content in another. Nobody joins them.
How they really found you
Most tools learn from what you sent, not how people arrive (including the fast-growing traffic from AI assistants).
Who sits in each buying-group seat
Every team draws the committee, then never tracks it.
When each person wants to hear from you
Cadence stays one global rule instead of a personal one.
Same root cause every time: the data exists, it's just not connected. That's the part Wave makes easy.
Ten-plus years architecting Marketing Ops, I saw the same four gaps everywhere — not because teams were sloppy, but because their tools were built for adjacent problems. Marketo and HubSpot execute. 6sense scores accounts. None were built to answer the quiet person-level questions that decide whether a campaign actually lands.
So I built Wave to answer those questions and nothing else.
It's the data layer I kept rebuilding by hand in every engagement — now it's a product you just switch on.
Each one answers a question your stack can't today, and writes the answer back to your CRM. Want the detail? Every product has a deep dive.
Wave reads all your content — landing pages, blog, gated assets — sorts it into your topics, and ties it to who consumed what. "What's this person into?" finally has a real answer.
Learn more →Wave learns from how people arrive — your UTMs, referrers, and the growing wave of AI-assistant traffic — not just what you've sent. It predicts the channel each person prefers, including the ChatGPT and Perplexity referrals most tools lose in "direct."
Learn more →
Wave seats every person in the committee, tracks what each role has seen, and serves the next thing they need — written back to your CRM so your campaigns can route on it.
Learn more →Wave predicts each person's best timing — the window, the rhythm, and the point where they tune out — so cadence stops being one rule for everyone.
Learn more →
Once Wave knows your people, more intelligence arrives with no new plumbing. A few that are live today:
Next-Best-Action
One recommendation per person, ranked and explained.
Ask Wave
Ask your data a plain-English question, get an answer on the spot. No SQL, no report ticket.
Motion Traction
A daily read on which accounts are heating up.
AI Lift Experiments
A built-in holdout, so you can prove the lift on your own data.
Seventeen capabilities in all. See all features →
Every Wave capability has its own deep dive. Each one reads the data you already own and writes predictions back to your CRM, so the tools you run today get sharper.
Wave reads from HubSpot, Marketo, Salesforce, Snowflake, or a secure file. It runs the models. It writes predictions back to HubSpot today (Marketo next) as contact fields your campaigns can act on.
Architecture diagram. Source systems on the left feed Wave's four AI products in the middle. Predictions write back to your CRM on the right.
Every writeback is logged — old value, new value, and the model that produced it — and you can roll any of it back in one click.
Built multi-tenant from day one: your data never trains on anyone else's.
Wave doesn't send email, SMS, push, or ads. It isn't your source of truth for profiles. It doesn't do attribution or BI dashboards. If your problem is execution, attribution, or visualization, Wave is the wrong layer. If your problem is that the decisions feeding execution are built on broken inputs — that's exactly what Wave fixes.
20 minutes. We'll walk through a tenant configured against your stack shape and show you the predictions Wave would produce on your data.
We reply within one business day. Your data stays with Tidal RevOps and is never shared.
Not ready for a demo? See how it works →