WAVE PLATFORM

Your data already knows how to convert your pipeline. Let Wave unlock it.

Wave turns the content you already have and the data you already own into four outcomes you can take to the board: content clarity, buyer-fit engagement, account plays both teams can run, and pipeline you can prove.

Request a demo See how it adds up ↓

Most marketing AI is guessing. The answers already live in your stack — your content, your CRM, your engagement history. Wave connects them.

OUTCOMES

What you get.

Content

Get more from the content you already have.

  • Know where your content gaps are — and exactly what to create next
  • See what content is resonating, and with whom
  • Stop recreating content you already own
Powered by: Wave pulls every piece of content you have into one inventory and tags it into a single taxonomy — automatically.
Engagement

Reach every buyer the way they actually want to be reached.

  • Right format and right channel, for each person
  • Right timing and frequency — less fatigue, fewer unsubscribes
  • No dead ends: every engaged contact has a clear next step
Powered by: Wave learns each person's preferences from how they actually engage. No surveys, no third-party guesswork.
ABM

Run account plays both teams can actually execute.

  • Faster and simpler deployment — live in the stack you already run
  • See the whole buying committee — and who's missing from the deal
  • Enable Marketing and Sales on the same play
  • Know which accounts are heating up and which are stalling
Powered by: Template the buying group for each motion — the seats and the content curriculum — and Wave fills the seats with real people from your CRM.
Revenue

Turn engagement into pipeline you can prove.

  • Increase opportunity velocity
  • More of the committee engaged before the first sales call
  • Measure the impact against pipeline — and cut what isn't working
Powered by: Every recommendation flows back into HubSpot or Marketo, and every result is measured against the motions you prioritized.
Want the full picture? Explore all 17 capabilities →
HOW IT ADDS UP

How Wave adds up.

1Your content, in one place.

Wave pulls every asset you have — public and internal — into one inventory and tags it into a single taxonomy. You finally know what you have.

2Your people, mapped to it.

Accounts and people come in from the systems you already run, with their full engagement history. Every person gets a map: what they've seen, what they haven't.

3Their preferences, learned.

That same history teaches Wave how each person likes to engage — format, channel, timing.

4Your motions, templated.

For each marketing and sales motion you prioritize, build the buying group: the seats that need covering and the curriculum each seat should see to move the deal. Wave fills the seats with real people from your CRM.

5The velocity path.

Right person, right content, right format, right channel, right time — aligned to the motions the business cares about, delivered through the stack you already own, measured so you can prove it.

And the loop closes: wherever a curriculum calls for content that doesn't exist yet, that's your gap list. Your content plan writes itself.
RUN IT WITHOUT THE RISK

Built to be trusted.

Full audit trail with one-click rollback
Per-tenant kill switches — you can pause any capability instantly
Your data is isolated, row by row, tenant by tenant
Read-only onboarding: start without API keys or write access
Wave never sends your email — your MAP stays the sender of record
No rip-and-replace: Wave is the intelligence layer, your stack stays the execution layer

Shipping weekly — check the Last updated stamp on any feature page.

REQUEST A DEMO

See it in your stack.

A 20-minute walkthrough on your use case — not a generic tour. Bring a motion you care about, and we'll show you the path.

We reply within one business day. Your data stays with Tidal RevOps and is never shared.

Not ready for a demo? See how it adds up →
EXPLORE EVERY FEATURE

All 17 capabilities, one click in.

Content

Engagement

ABM

Revenue

Deploy & trust