---
title: "Buyer Groups: Run account plays both teams can actually execute | Wave by Tidal RevOps"
description: "Wave Buyer Groups seats the buying committee for every motion with real people from your CRM, shows who is missing from the deal, and puts Marketing and Sales on the same play."
canonical: https://tidalrevops.com/wave/buyer-groups/
updated: 2026-10-15
image: https://tidalrevops.com/wave/wave-og-image.png
---

BUYER GROUPS

# Run account plays both teams can actually execute.

Define the buying group for each motion you care about. Wave fills the seats with real people from your CRM, so Marketing and Sales work the same committee, on the same play.

[Request a demo](https://tidalrevops.com/wave/#demo) [See all four areas](https://tidalrevops.com/wave/#outcomes)

ABM · What you get

- See the whole buying committee, and who's missing from the deal
- Enable Marketing and Sales on the same play
- Know which accounts are heating up and which are stalling

The category measures whether the seat is filled. Wave measures whether the person in it is ready.

**Powered by:** a buying-group template per motion, seated from the CRM you already run.

_Illustrative product screenshot with sample data._

HOW IT ADDS UP

## Four areas, one path to pipeline.

1. [_1 · Content Inventory_**Your content, in one place.**Every asset you own in one inventory, so you know what you have and what is missing.](https://tidalrevops.com/wave/content-inventory/)
2. [_2 · Affinities_**Their preferences, learned.**The format, channel, and timing each person prefers, including people you have never emailed.](https://tidalrevops.com/wave/affinities/)
3.

_3 · Buyer Groups_**Your committees, seated.**The buying committee for every motion, filled with real people from your CRM.

4. [_4 · Journey (Curriculum)_**The path that moves the deal.**A curriculum for every seat: what each person has seen, and what moves them next.](https://tidalrevops.com/wave/journey/)

RUN IT WITHOUT THE RISK

## Built to be trusted.

Full audit trail with one-click rollback

Read-only onboarding: start without API keys or write access

Wave never sends on autopilot — your MAP stays the sender of record

REQUEST A DEMO

## See it in your stack.

Book a 20-minute walkthrough on your own use case. Bring a motion you care about, and we'll show you the path.

[Request a demo](https://tidalrevops.com/wave/#demo)